29May Analytics and a Marketing Plan for Law.co.zw
Added analytics to www.law.co.zw and www.zimbabwefilm.com just now.
We are still to make noise about law.co.zw. Will do a press release for a June launch and plan a banner advertising campaign through some other Aripano Infinity sites; www.zimbojam.com, www.zimbablog.com, etc.
I’m also thinking of doing a mailing list of lawyers and sending them regular emails about updates on the site. Perhaps a lawyer’s newsletter? The GREAT thing about an enewsletter is that it’s a constant reminder that the website is out there and is being updated.
The TOUGH thing about an enewsletter is keeping it coming out regularly. You can’t just do it haphazardly. If it’s every month MAKE SURE it is so- and keep the content interesting, original and fresh.
We’ll see…
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